The story explains the overjustification effect, and it's very important for us to be aware of it. So we can recoup the wonderful benefit of self-motivation. I strongly believe any change starts with a simple mindset shift.
World renowned psychologist Dr. Milton Erickson's work left a profound impression on me. With a patient of his who was feeling extremely sad and started crying during their session, Dr. Erickson went to another room and walked back with a pot of plant. He handed the plant to the patient and said "Now, you can use the tears to water the plant." Such an ingenious way to redirect the patient's attention and reassociate meaning. It snaps the patient out of his own pattern, and change starts right there.